I was reading one of the blogs over on Network Computing, and one popped out at me, not because I’m a geek, but because I spoke with Bill this morning. The title alone was the catch… “Beware My +2 Sword of Leadership”. It brings up a good point about marketing, and how useless words are now becoming. Andrew even goes as far as to compare marketing with the cold war:
But, using the same logic that led to a nuclear arms race, marketing departments can’t stop using meaningless words because their competitors still do.
It’s quite interesting, because for the most part, he’s probably right. Marketing targets us by using flash catch words, but they all use the same words. How is one product better than another, if they are all leaders?
He ends the post with a nice little project, you should give it a shot.